Advertisers
Objectives
Our goal is to provide advertisers with consistently high quality traffic by using a strict set of criteria when considering new publishers. Also, by constantly reviewing the performance of existing publishers we can maintain the high standards you expect from us.
Performance
A key component for tracking your campaign performance is a solid reporting system.
- Create reports for each keyword, campaign or generate a daily overview.
- Details of average CPC, position, CTR and other campaign results.
- Use our conversion tracking code to report sales.
Open your Advertiser account here
Target Visitors
Correctly targeting your ads will improve your conversions. Our system allows you to optionally target your ad by different means.
- Target by Country.
- Target with Keywords.
- Target with Content Channels.
Fraud Detection
A problem which lowers an advertisers return is fraud, specifically fraudulent clicks on ads. We use a robust fraud detection system which works with a large number of indicators to flag suspicious traffic, if a fraudulent click is detected it will not generate a charge for the advertiser.
We recommend that you read our Advertiser Guidelines for further information regarding our ad policies.
How-To Advertisers Guide
Learn how to create and manage ads with our Getting Started guide.
