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	<title>Direct Advertising Insights</title>
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		<title>Creating Successful Ads</title>
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		<pubDate>Thu, 28 Jul 2011 10:18:03 +0000</pubDate>
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		<description><![CDATA[Creating a successful advertising campaign on Facebook or content websites requires planning and perseverance, the key is to relentlessly split-test. Running at least 2 similar ads at any one time will allow you to compare the results and make changes &#8230; <a href="http://www.directadvertising.com/blog/2011/07/creating-successful-ads/">read post</a>]]></description>
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		<title>Our Blog Is Open</title>
		<link>http://www.directadvertising.com/blog/2011/07/our-blog-is-open/</link>
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		<pubDate>Fri, 22 Jul 2011 15:05:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Welcome to the first, yet brief, entry on our blog. We&#8217;ll be covering site developments, new promotions, tips and hints to improving your campaigns, industry news plus any other random but relevant stories we think you&#8217;ll be interested in. You &#8230; <a href="http://www.directadvertising.com/blog/2011/07/our-blog-is-open/">read post</a>]]></description>
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